Working with K18 hair on the launch of a product film for their new range. The 1 min film was to showcase the product launch as well as to explain in non-scientific terms what biotechnology is and how we can be inspired by nature to benefit ourselves through the products we create - mimicking the processes of nature. We spent a long time really refining the narrative, to concisely tell he story of biomimetic hair science.

we show the transformation of the natural world at the beginning and end as a metaphor for how we can express ourselves through our hairstyle and colour. we balance between analysis int he natural world and a lab setting to tell the story.